to run a company without compromising its core values? it all starts with concepts being turned into creative force, leading towards an idea – and tracking back towards the source. it is a swirling motion, necessary to build the business sustainability we wanted. moruga cacao is a berlin based brand, running a small factory where cacao beans are turned into a special kind of chocolate; but roots of the business are firmly embedded in the south american soil, where we've built a close relationship with farmers who nurture the plant.
the decision to use the word "cacao" in our company name rather than the widespread "cocoa" term is a conscious one – representing the values we wish to protect here. rumor has it that the mispronunciation goes back to colonial times, when the english could not adapt to the local word for the product. spanish language proved more resilient in adapting old native terms like cacahuatl and kakawa, so cacao remains the word used today by the farmers and traders sourcing the plant enjoyed by the rest of the world. we find it crucial to delineate this difference. it's the same with taste – it is comprised of nuances, and having an eye for detail can go a long way. the best way to share something with your fellow humans is to embrace variety, keeping an open mind for new experiences.
we're committed to finding the best cacao the land can offer, bypassing the monoculture enforced by the corporate food industry, whose exploitation cheapens the quality of imported cacao and the living standards of people producing it. in our post-colonial era, there are still some grim practices floating around, undercutting farmers in order to push forward the cheaper, "forastero" cacao, and the unfortunate result is that it now comprises of 95 percent of world cacao production.