it all started with founder jonas’ first idealistic venture. still a student, he used to organise non-alcoholic raves together with one of his best friends and room-mate in berlin. they both founded a nightlife-brand called “sober sensation” & licensed the hugely successful british “morning gloryville” parties because they were tired of the excessive drug abuse that they encountered in berlins clubs.
jonas had one huge problem though: at the bar, they were lacking a real fancy alternative to alcohol. although countless brands sponsored them with free sugary lemonades, juices, smoothies, coconut water and energy drinks, he didn’t enjoy these options. since jonas never enjoyed sweets, tries to live sugar-free and is an all-around healthy guy, he was desperately on the search for a natural, healthy, low-carb, unsweetened drink that’s fancier than a green tea and still has a positive vibe. coffee didn’t do it as it made him think of monday mornings in the office (plus he could only drink so much coffee before he got jittery) and plain water is... well, it’s water.