story

moruga is a story about finding value and sharing it with those you love  ...

... the story starts at the other end of the world, where a young gentleman by the name of ben set out to search for his origins on the caribbean island of trinidad. In a town wearing the beautiful name moruga, he finally found his roots. upon their very first meeting, his loving auntie gave him a cup full of thick, spiced cacao to drink. ben was overwhelmed. it was unlike anything he had ever drunk before ...

years later, in berlin, a young energetic guy by the name of jonas got to know this gentleman ben in the course of a wild party. just like his auntie did to him, ben gave jonas a cup of cacao to drink and jonas was enchanted by the sheer aroma he experienced. both knew they had something very valuable at hand but they did not know how to unleash the full potential of the cacao...

while ben followed another passion as an artist and gifted hot sauce brewmaster, jonas quit his job and dedicated his energy to finding out how to make the raw material cacao shine in its brightest light. almost two years of experimentation followed. it was not until he set foot in a small chocolate café in capetown, south africa, that jonas remembered what had fascinated him about the cacao in the first place and he finally knew what to do...

directly upon returning from south africa, jonas found himself a gifted chocolatier and things went fast all of a sudden: the first batches of 100% chocolate were made and he rented a small café so he could replicate the experience he had in capetown and share it with others. jonas called the café “moruga” in appreciation of the people who grow the cacao on their land and their heritage. customer after customer was fascinated by the innovative cacao drinks they discovered in the café. it was unlike anything they had ever drunk before...

restaurant owners, head chefs, cacao ceremony masters, mixologists, hippies, chocolate lovers, artists, cyclists, runners, vegans, fitness gurus, spiritual healers, yogis and artists all loved the 100% chocolate for their own specific reasons but they all shared one thing: they were enchanted by its deep sensuality and aroma. to quote one of them: "thank you for bringing cacao into my life. but damn you because I can't ever go to a supermarket and buy standard chocolate again".  

now "moruga" is not only a small café in prenzlauer berg anymore, but the moruga brand stands for making some of the world's most sensual 100% chocolates and rethinking the way we consume cacao. being curious and eager to learn more and more about precious agricultural resources is set in the company's dna.